Our Team

Michael S. Ross, CFS | President

Michael is the President of The Wealth Enhancement Group, Inc.

He inherited a small amount of money while attending Florida State University in 1986. This led to his fascination with financial investments. Keeping up with the financial markets became a passionate hobby for him. After graduating from the Business School in 1988, he spent three years as a Marketing Executive in the computer field and then spent three years in the Medical Sales profession. Although Mike overachieved all quotas put in front of him and received numerous awards for his top performance, he searched for a way to merge his passionate hobby with a meaningful profession. This led him to Cigna Financial Advisors in 1994.

At Cigna Financial Advisors, he participated in an intense two-year training program joined at the hip with a 24-year tenured manager. They were clearly a step above the rest as they had specialized in working with High Net-Worth Individuals since 1947. Their slogan, "Serve the client first, last and always" has remained the philosophy of The Wealth Enhancement Group, Inc. today. In October of 1996, Mike formed The Wealth Enhancement Group, Inc. and became a Registered Investment Advisor. He wished to continue with the Fee-Based Planning Process, but desired a more objective and non-biased approach to helping his clients when it came to assisting them with financial instruments. The outcome has resulted in a very successful practice, and one that leaves his clients realizing that he has put their best interests ahead of his own.

Mike has a 22-year-old son that recently graduated from The University of Alabama and 20-year-old daughter that attends The University of Alabama.

He enjoys tennis, playing the drums, and travelling with his fiancé.


Steven F. Petcovic | Investment Advisor Representative

Steve is an Investment Advisor Representative for The Wealth Enhancement Group, Inc., where he has been working side by side with Mike for more than a decade. He is also a Registered Representative and holds his Series 7 and 66 as well as Life, Accident, and Health licenses.

He has been in the Financial Services Industry for 15+ years and holds a degree in Financial Management from Grove City College in Pennsylvania. Prior to Steve’s involvement in the Financial Services Industry, he worked for the Pittsburgh Steelers.

Steve and his wife Alyx have four young boys (Caden, Chasen, Brycen, & Keaton). As a family, they enjoy traveling, sports, and various other outdoor activities.


R. Leslie Peterson | Operations Manager

Risa is the Operations Manager for The Wealth Enhancement Group, Inc. She joined the team with a strong background in the Financial Services Industry; previously working with two Wealth Managers in San Francisco as Director of Operations and Portfolio Management Administrator.

She attended Arizona State University and has been in the Financial Services Industry for over 9 years.

Risa and her partner Michael have a 12-year-old daughter and a 2-year-old son. As a family, they keep busy toting their daughter between swim team & cheerleading events, working on their house, and visiting with friends.